Beginner's Guide

The AI Landscape,
Explained in Plain English

AI is no longer just one chatbot. There are general-purpose models, search tools, coding assistants, local models, creative tools, and agents that can take action. This guide helps you understand the map before choosing the tool.

⚠ AI tools change quickly. Model capabilities, product names, and availability shift frequently. This guide uses neutral language and avoids permanent claims — always check current product documentation before making decisions.

AI Apps vs. AI Models — what's the difference?

Before comparing specific tools, it helps to understand the layer underneath all of them. Most people interact with an AI app — the interface, the chat window, the website or product. But beneath every app is an AI model — the underlying system that actually processes language and generates responses.

The same model can power many different apps. And different apps built on the same model can behave quite differently depending on how they're configured. When people say "I use ChatGPT," they often mean the app — which runs on a GPT model developed by OpenAI. When someone says "I use Claude," they might mean the Claude.ai app, or they might mean the Claude model accessed through an API in a completely different product.

AI App
The interface
The product you log into. Has a design, features, pricing, and settings. Examples include ChatGPT, Claude.ai, Gemini, and Perplexity.
AI Model
The brain
The trained system that understands and generates text. Examples include GPT-4, Claude 3, Gemini, and Llama. Models can be accessed via apps or directly through APIs.

General-purpose AI models

General-purpose AI models are designed to handle a wide range of tasks without being specialised for any single use. Common uses include writing, summarising, brainstorming, coding assistance, data analysis, answering questions, translating, and more. Many also support image understanding, voice input, and document analysis.

These are typically the right starting point for most people. Common examples include:

ChatGPT / GPT
General purpose
Developed by OpenAI. One of the most widely used AI assistants. Commonly used for writing, coding, summarisation, and conversation. Available via web, mobile, and API.
Claude
General purpose
Developed by Anthropic. Often noted for nuanced reasoning, long document handling, and careful responses. Available via Claude.ai and API.
Gemini
General purpose
Developed by Google. Integrated with Google Workspace and search. Often used for productivity tasks, email drafting, and document assistance.
Grok
General purpose
Developed by xAI. Integrated with the X platform. Positioned toward real-time information and direct responses. Capabilities continue to evolve.

AI search and answer engines

A growing category of AI tools behaves more like a research assistant than a conversational chatbot. These tools search the web in real time, summarise what they find, and provide citations so you can verify the sources. This makes them useful for tasks where accuracy and recency matter.

General-purpose models like ChatGPT and Claude also have web search features, but dedicated AI search tools are specifically optimised for the retrieve-then-synthesise workflow.

Perplexity-style tools
Tools in this category search the web, extract relevant information, and present it as a synthesised answer with cited sources. Useful for research, current events, and fact-checking tasks where training data alone may be out of date.
AI-enhanced search
Major search engines are integrating AI summaries directly into search results. These provide quick answers at the top of results pages, drawing from indexed web content rather than a model's training data.

Open-source and local models

Not all AI models are closed, cloud-hosted products. A significant and growing number of models are open-source — their weights are publicly available and can be downloaded, run locally, and modified. This gives individuals and organisations more control over how AI is used.

Running a model locally means it operates entirely on your own hardware. Nothing is sent to a third-party server. Common reasons people choose this route include privacy, cost control, experimentation, and avoiding dependence on subscription platforms.

Reasons to use local models

  • Data stays on your device — nothing sent to external servers
  • No ongoing subscription cost once set up
  • Full control over model behaviour and configuration
  • Useful for experimenting with AI without usage limits
  • Independence from any single provider's terms or pricing

Tradeoffs to consider

  • Requires capable hardware — typically a modern GPU with sufficient memory
  • Setup involves more technical steps than using a web app
  • Ongoing maintenance and updates are your responsibility
  • Smaller local models may underperform cloud-hosted frontier models on complex tasks
  • Technical learning curve for optimisation and configuration

Popular open-source model families include Llama (Meta), Mistral, Falcon, and others. Tools like Ollama and LM Studio make running local models more accessible to non-developers.

Creative AI tools

AI has expanded well beyond text. A broad range of tools now generate images, video, audio, music, and voice from text descriptions or other prompts. These creative AI tools are widely used in design, marketing, entertainment, and content production.

Image generation
Creative
Generate images from text descriptions. Common uses include marketing visuals, concept art, product mockups, and illustrations. Examples include Midjourney, DALL-E, and Stable Diffusion.
Video generation
Creative
Generate short video clips from text or image inputs. The category is developing rapidly. Used for concept videos, social content, and visual storytelling.
Music and audio
Creative
Generate original music, sound effects, and audio from text prompts or style descriptions. Used in content creation, game development, and podcast production.
Voice generation
Creative
Convert text to natural-sounding speech, or clone voice characteristics for narration and character audio. Widely used in accessibility tools, audiobooks, and video production.

From AI that answers to AI that acts

Most AI tools respond to questions. AI agents go further — they can take actions. An agent might browse websites, fill out forms, manage files, run code, call external services, and chain together multiple steps to complete a complex goal, all with minimal human input along the way.

This is one of the most rapidly developing areas in AI. Agents are becoming capable of completing tasks that would previously require a human to execute each step manually. Common applications include research automation, software development workflows, data collection, and business process automation.

Chatbot
Answers questions
You ask. It responds. The conversation ends. No action is taken in the world beyond the response itself.
AI Agent
Takes actions
Given a goal, it plans steps, uses tools, browses the web, writes and runs code, and completes multi-step workflows — often without prompting at each step.
⚠️

Agents can make mistakes quicklyAgentic AI systems can act fast — which means errors can compound before a human notices. It is important to review important decisions before anything is submitted, purchased, deleted, or sent. Treat AI agents as capable but fallible assistants that need human oversight on consequential actions.

Which AI tool should you use?

There is no single right answer — the best tool depends on the task. Here is a simple starting point:

If you need to… Start with…
Write, brainstorm, or summarise General-purpose model A conversational AI assistant handles most writing and thinking tasks well.
Research a topic with current sources AI search tool Tools that retrieve and cite sources are better for factual, time-sensitive research.
Analyse a long document or report Long-context model Look for models with large context windows that can process the full document at once.
Keep data private or work offline Local / open-source model Running a model locally means nothing leaves your device.
Generate images, video, or audio Creative AI tool Specialised generation tools outperform general models for creative media tasks.
Automate multi-step tasks or workflows AI agent Agentic systems can plan and execute sequences of actions — with appropriate human oversight.

The terms behind this guide

Understanding the AI landscape means knowing the vocabulary behind it. These are the terms most directly connected to what you've just read — click any term to read the full definition, or head to the practice area to unscramble and test yourself.

AI Terminology Scrambler

Put these terms into practice

Reading definitions is a start. Unscrambling them, recalling them under time pressure, and reviewing them over days is what makes them stick. Try the daily challenge — it takes less than 5 minutes.

Play the daily challenge → Browse the glossary